Titlebook: Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management; Internal Marketing Pantea Foroudi,Morteza Akbari Text

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Jargon

Implementing an Internal Marketing Strategy: Barriers and DriversInternal marketing (IM) leads to the development of relationships between employees in organizations, ultimately, culminating in the organization‘s growth and the acquisition of competitive advantages. This chapter examines the effective barriers and drivers of implementing an IM strategy in organizations.

阴谋

Internal Marketing ModelsDespite the importance of the concept of internal marketing (IM) in marketing, it has been used only rarely in practical terms, and this concept has not yet achieved the widespread recognition and inclusion among managers it deserves.

euphoria

Internal Marketing ToolsOrganizations are currently struggling to attract and retain valuable human capital. The ongoing health and economic crises have fuelled a reduction in the number of participants in the workforce with result that many employers are struggling, with fewer employees than they require to successfully execute their business strategy.

小争吵

Internal Marketing Analytics: A Data-Driven HR ApproachThis chapter examines internal marketing (IM) and human resource analytics (HRA), where the former refers to strategies used to market services to employees, and the latter is a tool to enhance human resource (HR) policies. Despite HRA‘s immaturity, the chapter aims to connect these two concepts through internal marketing analytics (IMA).

泰然自若

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978-3-031-62969-3The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

Aspiration

Juvenile

Pantea Foroudi,Morteza AkbariThis book will explore the multiple stakeholder audiences that internal marketing must address.Readers will be able to understand research studies on ‘Internal Marketing.The need for a strategic appro

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