| 书目名称 | Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management |
| 副标题 | Internal Marketing |
| 编辑 | Pantea Foroudi,Morteza Akbari |
| 视频video | |
| 概述 | This book will explore the multiple stakeholder audiences that internal marketing must address.Readers will be able to understand research studies on ‘Internal Marketing.The need for a strategic appro |
| 丛书名称 | University of Tehran Science and Humanities Series |
| 图书封面 |  |
| 描述 | There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers; i.e., employees of organization) and create satisfaction in them which in turn influence consumer patronage and loyalty, and consumer decision-making. The significant role of the internal marketing is to developing and maintaining relationships with the internal stakeholders of a contemporary organisation. There is an extensive belief in today‘s society on how the company viewed by key stakeholders such as investors and shareholders, consumers and customers (both internal and external), members of the community and employees in which the company resides.The challenge is to explore new and effective ways to harness the power of the communication opportunities it presents to engage with stakeholders in interactive, immediate and innovative ways. Any successful communication campaign will include them in its strategy. We view the study of th |
| 出版日期 | Textbook 2024 |
| 关键词 | Internal Marketing; Internal Customer-Centric Management; Leadership; Internal branding; Employer Brandi |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-62967-9 |
| isbn_softcover | 978-3-031-62969-3 |
| isbn_ebook | 978-3-031-62967-9Series ISSN 2367-1092 Series E-ISSN 2367-1106 |
| issn_series | 2367-1092 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 19:49:23
