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Titlebook: Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management; Internal Marketing Pantea Foroudi,Morteza Akbari Text

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How to Create an Internal Marketing Strategy: Propose an Internal Marketing Planting IM changes would Have a plan for its perceptual improvement and simplify the organization, enabling it to reach strategic goals, like customer orientation, organizational performance, and commitment.
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Internal Marketing and Talent Management as Integral Elements of Employer Branding Strategiesdimensions, and processes of two inseparable elements of employer branding, i.e., internal marketing and talent management, and show how these two elements play a role in the formation of an employer brand.
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Employer Branding Programmes: Antecedents and Consequencesion, employer branding orientation and person–corporate fit, and consequences in four categories—(1) performance, (2) perceptions, (3) behaviours, and (4) intentions—over three levels by applying the integrating signalling theory and social identity theory.
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Importance of Proper Leadership Style to Improve Job Performance Through Internal Marketing the IM concepts, and leadership style in the organization, a theoretical model is proposed through focusing on experiences, and it is pointed out that a significant effort is needed to realize these impacts.
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https://doi.org/10.1007/978-3-031-62967-9Internal Marketing; Internal Customer-Centric Management; Leadership; Internal branding; Employer Brandi
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