Titlebook: Interne Markenführung; Theoretisches Konzep Rico Piehler Book 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011 Brand

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Design der empirischen UntersuchungZur empirischen Überprüfung des Untersuchungsmodells wurde eine zweistufige Untersuchungsstruktur gewählt, die aus einer qualitativen Voruntersuchung und einer quantitativen Hauptuntersuchung besteht.

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Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011

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Rico Piehlerenkel et al. 2016). The most popular fields of volunteer activity are sport and artistic/cultural associations. Sport events are also a main occasion of “episodic volunteerism”, which has gained popularity in the last years. The participation to community and neighbourhood organizations is also incr

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Rico Piehleroses both challenges and opportunities. Additionally, the recent global financial crisis implied a fall in output across economies that was accompanied by a severe contraction in international trade. As a result, countries and firms have had to adjust and actively participate in this new market envi

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