书目名称 | International Place Branding Yearbook 2011 | 副标题 | Managing Reputationa | 编辑 | Frank M. Go (Professor and Director of the Centre | 视频video | | 图书封面 |  | 描述 | The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. | 出版日期 | Book 2011 | 关键词 | brand; branding; city; creativity; Destination; Import; management; marketing; Promotion; reputation; town; lan | 版次 | 1 | doi | https://doi.org/10.1057/9780230343320 | isbn_ebook | 978-0-230-34332-0 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2011 |
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