Titlebook: International Place Branding Yearbook 2011; Managing Reputationa Frank M. Go (Professor and Director of the Centre Book 2011 Palgrave Macm

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Why Brand the Future with the Past? The Roles of Heritage in the Construction and Promotion of Place, and even lengthy descriptions of armorial bearings and local monumental buildings. It seemed strange that city councils and their consultants should so emphasize historical elements over contemporary attributes, which would seem of more immediate relevance to a commercial enterprise such as access

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Beyond the Fringe: Creativity and the Citys rather than deeply integrated with and involved in the process of change, while an emphasis on control is increasingly undermined by the growing transparency of brands (Kitchin 2003) and the active involvement of stakeholders. Brands are no longer made by organizations. Rather they are constructed

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The FutureBrand Country Brand Index— the levers to pull for growth. However, while it looks at perceptions of country brands relating to business, culture and politics, the Index does not seek to present an absolute measure of country brand value, political or economic power — this is the work of other research.

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Putting Greece on the Map: The Use of Cognitive Causal Mapping for Destination Managementree publicity to the extent that Paris or Norway do. Moreover, even successful destinations may face the need for repositioning. Coastal regions in the Mediterranean, for example, feature the risk of commodification, as the rapid growth of sun-and-sea tourism has transitioned into a stage of maturit

MILL

licy ofengagement with emerging powers and will appeal to graduate students and scholars interested in the EU’s international role, international relations and development, as well as contemporary Chinese and A978-1-349-95451-3978-1-137-58702-2Series ISSN 2662-5911 Series E-ISSN 2662-592X

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