Titlebook: International Place Branding Yearbook 2011; Managing Reputationa Frank M. Go (Professor and Director of the Centre Book 2011 Palgrave Macm

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Country RepTrak™: A Standardized Measure of Country Reputation reputation. Events happening in any country in the world can become world news within minutes, and can dramatically influence public opinion about the country. In turn, public opinion can substantially influence diplomatic relations between countries, the number of tourists visiting a country, and

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The East West Nation Brand Perception Indexes and Reports: Perception Measurement and Nation Brandinthe general topic of this Yearbook, but our interest has been focused more narrowly on countries and the roles they play in the global community of nations. However, it should be pointed out that, in the realm of perceptions, what applies to a country is in many ways likely also to apply to a city,

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Blessing or Burden: Do Major Sport Events Hosted by Developing Countries Have an Impact on Reputatiod exhilaration, yet at the same time trepidation, both locally and internationally. Government and business wondered whether the country had sufficient character to host such an esteemed mega-event. Granted, South Africa had hosted both the Rugby World Cup (1995) and Cricket World Cup (2003) success

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Using University Ranking Systems to Build Nation Brand Reputationces of globalization and information technologies. In turn, society depends increasingly on higher education to equip citizens with the skills needed to access a vast array of information through technologies and, with social and cultural understanding, the embedded knowledge of history, geography a

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Putting Greece on the Map: The Use of Cognitive Causal Mapping for Destination Management lights of the Paris Eiffel tower or the Parthenon in Greece. Such landmarks are exemplifications of what the country offers. The Geiranger fjord exemplifies the natural beauty of Norway, the Eiffel tower represents romantic Paris, and the Parthenon represents the many remains of ancient Greece. The

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