Titlebook: Innovation of Digital Economy; Cases from China Jianlin Zhang,Kezhen Ying,Ziyi Zhao Book 2023 Xi‘an Jiaotong University Press 2023 Case Stu

AVERT

,The Rapid Rise of Social E-commerce Pinduoduo—An Analysis of Its Business Model,nduoduo went public in the United States only three years after its establishment, and its market value reached trillions only five years after its establishment. Based on this, this paper combs the relevant research on business model innovation by domestic and foreign scholars, and analyzes the dev

Obliterate

nugatory

The Remarkable Transformation of Cross-Border E-commerce Service Providers Named Cifnews,ified activities, it interacts with cross-border e-commerce sellers in an all-round way, excavates demand, actively links various entities such as upstream and downstream service providers and suppliers in the industrial chain, integrates resources, breaks through barriers, and forms an ecosystem wi

针叶

POP Mart: How to Maximize IP Value in the Field of Art Toy?,end of blind box sales, and gradually expanded into an IP operation platform company of the whole industrial chain. Pop Mart tamps the competitive barriers by deeply cultivating IP innovation and fan operation ability, and forms diversified liquidity through an integrated platform of IP precipitatio

Jacket

Looking at the Life Cycle of Koala, Where is the Next Breakthrough for Cross-Border E-commerce?,asing are popular. NetEase Haigou takes its self-operated supply chain procurement method as its core competitiveness. In a very short period of time, it has grown into the largest cross-border e-commerce platform in the industry, and its development history is highly representative of cross-border

消极词汇

IST

Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model,e creation and value capture, which is a problem and a driving force. This case aims to let learners understand the mechanism and path of scalable closed-loop construction between value creation and value capture in business models.

巩固

Lin Qingxuan: The Way to Survive in the Dark, Qingxuan, who was blocked by the pandemic outbreak, rejuvenated after carrying out network marketing when the industry plummeted. This case inspires students to think about the methods and strategies of carrying out network marketing.

为现场

,The Rapid Rise of Social E-commerce Pinduoduo—An Analysis of Its Business Model,tablishment. Based on this, this paper combs the relevant research on business model innovation by domestic and foreign scholars, and analyzes the development path of Pinduoduo’s business model based on relevant theories.

保守党

POP Mart: How to Maximize IP Value in the Field of Art Toy?,riers by deeply cultivating IP innovation and fan operation ability, and forms diversified liquidity through an integrated platform of IP precipitation, online and offline terminal retail and community interaction. Among them, IP reserve is the core “moat” of Pop mart, and how does Pop Mart maximize its IP value?