| 书目名称 | Innovation of Digital Economy |
| 副标题 | Cases from China |
| 编辑 | Jianlin Zhang,Kezhen Ying,Ziyi Zhao |
| 视频video | |
| 概述 | Covers a wide range of emerging knowledge for e-commerce and digital economy.Presents and analyzes the management practices of leading companies based on first-hand materials.Provides supporting mater |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers. |
| 出版日期 | Book 2023 |
| 关键词 | Case Studies; Electronic Commerce; Digital Platforms; Digital Marketing; Business Model Innovation; Profe |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-99-1741-9 |
| isbn_softcover | 978-981-99-1743-3 |
| isbn_ebook | 978-981-99-1741-9Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Xi‘an Jiaotong University Press 2023 |
发表于 2025-3-21 17:38:20
