Titlebook: Innovation of Digital Economy; Cases from China Jianlin Zhang,Kezhen Ying,Ziyi Zhao Book 2023 Xi‘an Jiaotong University Press 2023 Case Stu

Tdd526

Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model,o and television groups in Jiangsu, Hunan, Zhejiang, Anhui, Tianjin, Sichuan, Jiangxi, etc. Such an advertising agency started the jewelry business in 2015, and then embarked on the road of wine e-commerce in 2017. The exploration of Kang Nai Xin‘s business model needs to bridge the gap between valu

Peristalsis

招待

,ZongTeng Group: Fighting Against the COVID-19 Pandemic, and Being the Hero in Harm’s Way of Cross-Ba huge negative impact to both traditional foreign trade enterprises and cross-border e-commerce enterprises. However, Zongteng group has kept growing in this crisis. The order volume of Guantong distribution platform increased by 328%, the registration volume of sellers increased by 540%, and the t

reject

,Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”,eting, textile and garment e-commerce has undergone great changes. The industry presents the integration of outgoing lines, online and offline. The “social+content+e-commerce” model has become a breakthrough, and the market has sunk to third and fourth tier cities and digital transformation. Textile

Acumen

NICHE

Shanghai APCOM: The Transformation of Traditional Foreign Trade Factories to Cross-Border E-commercged in the R & D, manufacturing and sales of air compressors. Previously, APCOM mainly relied on the traditional foreign trade mode of offline exhibition channels. In 2017, it began to try cross-border e-commerce. At the initial stage, it experienced failure. Xu Jingqian, general manager of the comp

expire

Lin Qingxuan: The Way to Survive in the Dark,ly during the COVID-19 pandemic, as cosmetics retailers were mainly offline. This case describes the process of how Shanghai local cosmetics brand Lin Qingxuan, who was blocked by the pandemic outbreak, rejuvenated after carrying out network marketing when the industry plummeted. This case inspires

motor-unit

Can Digital Agriculture Realize the Sustainable Development of Rural E-commerce?,5 years, L County has developed into a nationally famous rural e-commerce demonstration county, forming a nationally famous nut e-commerce industry cluster, and driving the local economic development through the nut e-commerce industry. In this process, it also encountered the problems of coordinate

judiciousness

不连贯

YI Group: Three Sectors to Create an Internet Medical Ecosystem,em that bothered the Chinese people, Yu Gang and Liu Junling created the 1 medicine network sub channel in the online supermarket store 1 they founded. In 2015, Yu Gang and Liu Junling left store 1 to operate 1 medicine network independently and founded YI group, this has opened the exploration road