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Titlebook: Ideas in Marketing: Finding the New and Polishing the Old; Proceedings of the 2 Krzysztof Kubacki Conference proceedings 2015 The Editor(s)

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If Celebrities can do it, so can i: Me, my Celebrity and my Brand an Exploratory Investigation of Ctionship between celebrity consumption and online consumer behavior, a set of qualitative studies was designed and implemented. Data analysis suggests that there is a wide range of reasons why consumers construct online profiles. On one extreme are obsessed and addicted consumers who consider this a
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The Role of Product and Emotional Dissonance in Retail Returns,e in total and used to assess the role that gender has as a moderator ..The role that cognitive dissonance plays in product returns is based on a post purchase comparison of what was purchased versus other alternatives that were available. Cognitive dissonance is reported in the literature to consis
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Anastasia Stathopoulou,George Balabanisthin living cells in different stages of growth show how much of an individual gene product, the messenger RNA (mRNA) or protein, is present at a distinct location at a specific time. The investigation of signaling pathways determines the extent of a cellular response that is cellular growth, replic
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Nwamaka A. Anazadom. There are at least three major concepts of the origin and the evolution of the universal genetic code: Firstly, there is the stereochemical theory stating that the assignments of codons are determined by the physicochemical affinity of the amino acids and the cognate codons (synonymously referr
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