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Titlebook: Ideas in Marketing: Finding the New and Polishing the Old; Proceedings of the 2 Krzysztof Kubacki Conference proceedings 2015 The Editor(s)

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书目名称Ideas in Marketing: Finding the New and Polishing the Old
副标题Proceedings of the 2
编辑Krzysztof Kubacki
视频video
概述Includes the full proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference.Offers cutting edge research and insights in the field of marketing.Includes contributions related to mar
丛书名称Developments in Marketing Science: Proceedings of the Academy of Marketing Science
图书封面Titlebook: Ideas in Marketing: Finding the New and Polishing the Old; Proceedings of the 2 Krzysztof Kubacki Conference proceedings 2015 The Editor(s)
描述.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS) .and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science..This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled .Ideas in Marketing: Finding the New and Polishing the Old...
出版日期Conference proceedings 2015
关键词Academy of Marketing Science; Customer Behavior; Marketing Engagement; Marketing Strategy; Marketing The
版次1
doihttps://doi.org/10.1007/978-3-319-10951-0
isbn_softcover978-3-319-36471-1
isbn_ebook978-3-319-10951-0Series ISSN 2363-6165 Series E-ISSN 2363-6173
issn_series 2363-6165
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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The Role of Altruistic and Egoistic Motivations in Pay What you Want Situations,. 2004; Spann and Tellis 2006; Kim et al. 2009; Kim et al. 2010a and Kim et al. 2010b). Shifting the control from sellers to buyers, these participative pricing concepts have been demonstrated to enhance consumers’ purchase intention. At the same time, participative pricing attracts new customers and even increases sales revenues (Kim et al. 2009).
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Thomas L. Powers,Eric P. Jackigh frame rates of 10,000 frames per second. More recently it drew increasing attention from computer architects, due to its intrinsic local interconnect architecture and parallel processing paradigm. As a resu978-1-4899-8453-1978-1-4419-1011-0
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se, some innovative methods are needed to reduce product cost, lead time and enhance product quality to help increase market share and profitability. What is also needed is a higher level of integration of the design and manufacturing activities in a company. Group technology provides such a link between desi978-1-4612-8504-5978-1-4613-1187-4
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Anastasia Stathopoulou,George Balabanisnd subsequently translated into a protein. This kind of densely packed DNA is needed during the mitosis phase of the cell cycle when the cell divides into two identical daughter cells. The list of such examples is still long and shows the need of the development of quantitative models to deal with t
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