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Titlebook: Ideas in Marketing: Finding the New and Polishing the Old; Proceedings of the 2 Krzysztof Kubacki Conference proceedings 2015 The Editor(s)

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Frank Huber,Michael Lenzen,Frederik Meyer,Eva Appelmannt release during cell secretion could only be possible via a plasma membrane structure capable of preventing the complete merger or collapse of secretory vesicles into the cell plasma membrane. Cup-shaped plasma membrane-embedded lipoprotein structure called . was first discovered in 1996 in live pa
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Customer Relationships Across Search, Experience and Credence Services,ces. One of the fundamental distinctions of services is the search-experience-credence classification of services by Nelson (1974) and Darby & Karni (1973). This classification is based on the level of information that someone has in order to be able to evaluate the outcome prior to the purchase (Hs
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,Typology of Moderators of the Customer Satisfaction—Repurchase Intention Relationship: Escape Assisr is satisfied but, due to the presence of Escape Assistants, does not plan a re-purchase. This type of moderating effect is more present at high satisfaction levels. The second group of moderators forces customers to stay in the relationship and is, therefore, termed Capture Assistants. Here the cu
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Embarrassment During Social Coupon-Redemption in Sit-Down Dining Restaurants: Antecedents and Consefluence negative word-of-mount likelihood. Finally, I propose that the two moderators that will attenuate this embarrassment effect including social coupon-redemption familiarity in sit-down dining restaurant and a number of other social coupon consumers in the same sit-down dining restaurants. Fina
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The Effect of Sales People, Processes, and Provisions on Performance: The 4P-Sales Management Modele and create greater convenience to the customer. Salespeople also share their expertise and knowledge which increases the competency of customer decision-making. A salesperson needs to be competent across a variety of tasks and situations. They must work as the customer’s agent in the selling firm,
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,Embedding Consumers – Mediation of Social Media Engagement Effects on Consumerbrand Relationships,ocial construction theories. We propose that the relationship between consumer engagement and consumers’ brand-related attitudes and behavior is fully mediated by this new latent construct..Several steps to develop and validate a scale that measures consumer embeddedness are reported. The results of
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