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楼主: Adentitious
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Conceptual Framework,ironmental stimuli, organismic processes, and a customer‘s response occurring upon a person‘s encounter of a sponsorship alliance. Hence, the conceptual framework prepares the ground for the development of the research model on image transfer in a sponsorship alliance that will then be presented in the subsequent chapter (see chapter 4, p.139ff.).
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Conclusions and Future Research Directions, with nurturing a distinct brand personality profile rather than with establishing a vague brand attitude, the study at hand aspired to scrutinize this question from an attitude-based perspective as well as from an associative network-based perspective (sub-questions A and B).
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Physiology of Human Female Lactationhe field of sponsorship research this study aspires to conceptualize the brand image construct from an attitude-based perspective as well as from an associative network-based perspective (see also chapter 1.1, p.1ff. for details on the research gap).
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https://doi.org/10.1007/978-3-642-73336-9ring from another. For example, brick-makers in ancient Egypt used to emboss their bricks using unique symbols and members of trade guilds in medieval Europe utilized "trademarks" on their products as a sign of quality for the customers and to claim legal protection of exclusive production rights fo
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Physiology of Human Female Lactation occurring between the three constituent elements of a sponsorship alliance will be developed throughout this chapter. Extending on previous work in the field of sponsorship research this study aspires to conceptualize the brand image construct from an attitude-based perspective as well as from an a
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The Anatomy of Biological Interfacesntal stimulus. An assembly of real brands that have not yet been engaged jointly in an existing sponsorship (or other brand alliance) provided for the avoidance of any image transfer effects prior to experimental intervention but still allowed to instigate measurable spillover building on preexistin
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