Titlebook: ;

A保存的

Psa617

Obstacle

dowagers-hump

玩忽职守

Development of Research Model, occurring between the three constituent elements of a sponsorship alliance will be developed throughout this chapter. Extending on previous work in the field of sponsorship research this study aspires to conceptualize the brand image construct from an attitude-based perspective as well as from an a

财产

Research Design and Methodology,ntal stimulus. An assembly of real brands that have not yet been engaged jointly in an existing sponsorship (or other brand alliance) provided for the avoidance of any image transfer effects prior to experimental intervention but still allowed to instigate measurable spillover building on preexistin

烦扰

Hypotheses Testing and Discussion of Results,t provides the results of hypotheses testing (e.g., chapter 6.2.1) and a second part presenting a discussion of the findings (e.g., chapter 6.2.2). An initial chapter is dedicated to checking experimental manipulations (chapter 6.1). Proposed hypotheses on image transfer among the brands of the fict

手铐

Conclusions and Future Research Directions,nsorship research that has mainly given attention to investigating solo sponsorship, this thesis aimed at answering the question of whether or not the brand image inherently tied to one sponsor may be transferred to an allied sponsor (main research question; see chapter 1.2, p.7ff.). In light of the

功多汁水

URN