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书目名称Growing Brands Through Sponsorship影响因子(影响力)




书目名称Growing Brands Through Sponsorship影响因子(影响力)学科排名




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书目名称Growing Brands Through Sponsorship网络公开度学科排名




书目名称Growing Brands Through Sponsorship被引频次




书目名称Growing Brands Through Sponsorship被引频次学科排名




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书目名称Growing Brands Through Sponsorship年度引用学科排名




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书目名称Growing Brands Through Sponsorship读者反馈学科排名

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The Anatomy of Biological Interfacesg brand images. Given the collaborative research approach with Migros, a major retailer in Switzerland, this corporate brand was predetermined to be entered into the alliance (subsequently referred to as "retail brand", "retailer", or "Migros").

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The Anatomy of Biological Interfacesitious sponsorship alliance are examined first (clusters H1 – H6). This is done through testing for convergence of brand attitudes (attitude-based view of image) as well as brand personality profiles (associative network-based view of image) of Migros and Kodak by application of t-tests and ANCOVAs.

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Introduction,nefits they provide are indiscernible or differences do not exist at all (Kapferer 2008, p.173f.). It has been proposed that competitive superiority and differentiation must be attained through positioning a brand in the marketplace by establishing key brand associations in the minds of customers (Keller et al. 2002).

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Literature Review and Theoretical Background,r specified regional markets. The notion of "brand/-ing" emerged in the 16th century and is said to originate in Whiskey distillers‘ habit to burn – or brand – the name of the producer onto each barrel in order to identify the producer and to prevent substitution with cheaper products (Farquhar 1990, p.RC-7; see also Esch and Langner 2005, p.575).

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Research Design and Methodology,g brand images. Given the collaborative research approach with Migros, a major retailer in Switzerland, this corporate brand was predetermined to be entered into the alliance (subsequently referred to as "retail brand", "retailer", or "Migros").

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Effects of Fish Cultural Procedures,ironmental stimuli, organismic processes, and a customer‘s response occurring upon a person‘s encounter of a sponsorship alliance. Hence, the conceptual framework prepares the ground for the development of the research model on image transfer in a sponsorship alliance that will then be presented in the subsequent chapter (see chapter 4, p.139ff.).