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楼主: 恶化
发表于 2025-3-26 22:39:02 | 显示全部楼层
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https://doi.org/10.1007/978-981-19-6744-3ntries?” The chapter uses integrative literature (desktop) review method in which sources such as academic journal articles, reports and books are analysed, critiqued and synthesised. Lessons are drawn from selected green practice in emerging countries and their drivers. The three countries, China,
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Adaptive and Robust Control Design,s some established tactics and strategies that can be employed to attain green marketing in a real-life situation. Scholars have advanced arguments in line with the concept of green marketing and have provided some sort of blueprint as a conceptualisation of the green marketing concept to serve as a
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Evan C. Haskell,Vehbi E. Paksoywork for segmenting green consumers as well as an understanding of green consumer buying decision processes and strategies for altering consumer attitudes and behaviour towards eco-friendly products. The findings of this work will enable firms in emerging economies in developing appropriate green ma
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Nonlinear and Dynamic Programmingucts are discussed with reference to Indian consumers. Various facilitating and inhibiting factors are elucidated, which can be helpful in formulating marketing strategies for selected green product categories. The theory of planned behaviour model of Ajzen (.(2), 179–211, 1991) has been used to exa
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Nonlinear and Multisectoral Macrodynamicsion orientation, firms must integrate their different communication channels and design creative messages that focus on their target audience and enhance the attainment of firm objectives. These findings also provide avenues for further scholarly discussions on the implications of the proposed frame
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Megaloblastic and Nutritional Anemiasies, challenges and directions for effective implementation. Adopting a literature review approach, the chapter shows that green marketing adoption is driven by sustainable development, social responsibility drive, supportive government policies and leadership, green consumerism and consumer health
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