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发表于 2025-3-21 18:53:43 | 显示全部楼层 |阅读模式
书目名称Green Marketing in Emerging Markets
编辑Chipo Mukonza,Robert E. Hinson,Ayça Can Kirgiz
视频video
丛书名称Palgrave Studies of Marketing in Emerging Economies
图书封面Titlebook: ;
出版日期Book 2021
版次1
doihttps://doi.org/10.1007/978-3-030-74065-8
isbn_softcover978-3-030-74067-2
isbn_ebook978-3-030-74065-8Series ISSN 2730-5554 Series E-ISSN 2730-5562
issn_series 2730-5554
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发表于 2025-3-22 00:07:18 | 显示全部楼层
Green Business Practices in Emerging Economiesuse of natural resources to grow economies and business (growth-mania) of many of the first world countries during that time. Business and development efforts during this time were obsessed with excessive use of environmental resources, industrialisation and market forces for economic growth purpose
发表于 2025-3-22 03:04:12 | 显示全部楼层
Green Marketing: A Conceptual Overvieware provided from the production concept to the green marketing concept. Green marketing, as a concept, has been around for some decades and continues to generate interest in literature and practice. In its formative years, there were a number of failed attempts at green marketing. The chapter also
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Green Integrated Marketing Communicationting communication in emerging economies has been under-utilised due to the inability of firms to fully integrate their marketing communications towards the green orientation. The chapter, therefore, advocates for the use of effective green integrated marketing communication and to achieve this, a s
发表于 2025-3-22 19:47:48 | 显示全部楼层
Green Product Management: An Emerging Market Perspective in South Africae force companies to be green responsible, companies have no choice but to adopt green product strategies. The climate change, drought and shortage of electricity are some issues affecting green marketing in South Africa (SA). However, not all consumers buy green products. The purpose of the chapter
发表于 2025-3-23 00:14:53 | 显示全部楼层
Green Initiatives in Logistics Social Responsibility: A Research on the Turkish Logistics Industrytters to various stakeholders is to transfer products and/or services at the right time and place. In this respect, logistics service providers (LSPs) play an intermediate role among different actors in the supply chain domain. Like other organisations, LSPs strive for finding a balance between thei
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