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https://doi.org/10.1007/978-4-431-54971-0ly occurs in the fashion and textile industry with the emergence of strategies built on sustainable and green messages. Ambiguously used, keywords and strategies cause false marketing messages that end up as greenwashing. Transparency should be provided to communicate about every stage of green busi

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Megaloblastic and Nutritional Anemiasy chains, and increased regulatory and environmental pressure. Green marketing is a business approach towards a greener economy in the pursuit of sustainable development. In developed economies, booming industrialisation in response to the rising demand for environmentally friendly products is evide

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Nonmarket Strategy in Venezuela,ting is raised. Ensuring that the business goals of profit maximisation, the health of the populace, and the preservation of environmental resources for future generations are achieved will require an understanding of green marketing practices in organisations and amongst stakeholders. This chapter

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Nonlinear Effects in Water Wave Diffractiond how the practice can be conceived and effectively implemented in emerging economies. This chapter introduces green marketing and emphasises its strategic and operational imperatives to organisations in emerging economies. Organisations must go beyond adopting green marketing practices to become advocates of green practices in emerging markets.

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Emerging Trends in the Green Marketing Space: Implications for Theory, Practice and Policy Formulatig markets. Organisations in emerging markets must integrate green initiative into their strategic business positioning if they desire to achieve operational success in green marketing practices. It is pertinent to note that attaining green marketing goals demands a strategic and operational commitment from organisations in emerging markets.