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楼主: Truman
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Introduction: Green Marketing and Management in Emerging Markets—Achieving Success Through Peopleon because of unsustainable business activities. To curb environmental pollution and encourage practices that promote environmental sustainability, organisations must adopt innovations, such as green marketing. Green marketing is the application of sustainability initiatives to marketing activities,
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Green Human Resources Management as an Innovation Mechanismain the environment. In line with this, Green Human Resource Management (GHRM) adopts sustainable practices to reduce the impact of human activities on the environment. The concept of GHRM proposes green behaviours to support the green business agenda, but the cost of investment deters organisations
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Green Marketing and Social Practices: Managing People as Carriers of Sustainability Practicesen marketing as a corporate strategy, businesses can achieve their organisational goals while also driving the sustainable development of host countries. However, given the unique socio-economic and political challenges of less-developed economies, businesses may encounter the risk of enabling unsus
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