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Green Marketing and Management in Emerging Markets

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https://doi.org/10.1007/978-1-4615-3034-3which has received less attention in the marketing literature. In this chapter, we introduce the concept of green marketing and the need to focus on people as a crucial resource for successful green marketing practices in emerging markets.

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态度暖昧

Introduction: Green Marketing and Management in Emerging Markets—Achieving Success Through Peoplewhich has received less attention in the marketing literature. In this chapter, we introduce the concept of green marketing and the need to focus on people as a crucial resource for successful green marketing practices in emerging markets.

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Green Human Resources Management as an Innovation Mechanismal customers, to support the environmental management agenda. GHRM can be conceptualised from the time of entry to the exit of workers. The outcome of GHRM activities needs to be measured to determine the benefits to organisations of varying sizes and not just to manage an environmental problem.

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https://doi.org/10.1007/978-3-642-03406-0d social, economic and environmental changes in attitude, towards sustainable development. We conclude that the success of green marketing in Africa’s emerging economies depends on how businesses in these economies harness the potential of the generation green, a cohort of environmentally conscious people.

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Green Business Practices in Emerging Economiese level of receptivity and progress with green business practices in emerging economies. Green business practices offer a new corporate paradigm that attempts to lessen the impact of corporate activities on the environment and the wider society.

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Harnessing the Potentials of Generation Green for Green Marketing Success in Africa’s Emerging Econod social, economic and environmental changes in attitude, towards sustainable development. We conclude that the success of green marketing in Africa’s emerging economies depends on how businesses in these economies harness the potential of the generation green, a cohort of environmentally conscious people.