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Titlebook: Global University Rankings and the Mediatization of Higher Education; Michelle Stack Book 2016 The Editor(s) (if applicable) and The Autho

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发表于 2025-3-21 17:13:49 | 显示全部楼层 |阅读模式
书目名称Global University Rankings and the Mediatization of Higher Education
编辑Michelle Stack
视频video
概述Includes supplementary material:
丛书名称Palgrave Studies in Global Higher Education
图书封面Titlebook: Global University Rankings and the Mediatization of Higher Education;  Michelle Stack Book 2016 The Editor(s) (if applicable) and The Autho
描述.Higher Education Institutions simultaneously critique and participate in national and international rankings of universities. However, this creates a difficult situation since if universities do participate in rankings they acquiesce to a system based in media logics that has little to do with academic norms of research. If they do not participate in the rankings they risk losing public funding, students and donors in an increasingly competitive and globalized environment. This book delves into the influence of journalists, business tycoons and multinational corporations in defining what world class is and how it will be measured. Rankings provide us with a rich study for understanding how universities define, deploy and manage their assets and liabilities in a mediatized globalized economy. .
出版日期Book 2016
关键词Media; mediatization; educational policy; league tables; university ranking; university rankings; Times Hi
版次1
doihttps://doi.org/10.1057/9781137475954
isbn_ebook978-1-137-47595-4Series ISSN 2662-4214 Series E-ISSN 2662-4222
issn_series 2662-4214
copyrightThe Editor(s) (if applicable) and The Author(s) 2016
The information of publication is updating

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Dritte Welt und internationale Sicherheitet exact figures for how much Canadian universities spend on marketing, branding, public affairs, and specific efforts to improve reputation rankings. Budget lines for student services, for example, can also include money for marketing as part of student recruitment.
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Mediatization and University Websites,takeholders think of our brand? Do visitors to the site search for “ranking” or “financial aid” or “media experts”? How can we change our site to increase traffic? Oh, and in the excitement of colorful lines showing increasing or decreasing traffic, I almost forgot to ask “How does traffic connect to our reason for existing?”
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