Titlebook: Global University Rankings and the Mediatization of Higher Education; Michelle Stack Book 2016 The Editor(s) (if applicable) and The Autho

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Mediatization and University Websites,g its website. I was excited by Google Analytics,. a program that allowed me to go on my department’s website and see how much time people spent on different webpages. Did changes to a webpage increase traffic? Tools such as Google Analytics allow universities to have a constant answer to “how do I

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Boundary Workers: University Public Affairs Workers, These stories include what research and knowledge is most prized and who produces it, what activities happen at the universities and who participates. Universities tell their stories through legacy media, websites, social media, media releases, Facebook, YouTube, podcasts, and a plethora of other v

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蒙太奇

The Editor(s) (if applicable) and The Author(s) 2016

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https://doi.org/10.1057/9781137475954Media; mediatization; educational policy; league tables; university ranking; university rankings; Times Hi

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,Über YouTube-Serien der Bundeswehr: , und ,of images and use of color that website designers employ is central to understanding visualization as part of marketization of higher education. This chapter will examine the Times Higher Education World University Rankings (THEWUR) website as a corporate media product . as a case study of the 2011–2012. (214) and the 2014–2015 rankings.