Titlebook: Global University Rankings and the Mediatization of Higher Education; Michelle Stack Book 2016 The Editor(s) (if applicable) and The Autho

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Exhilarate

LATHE

Affectation

Seeing Is Believing: University Websites,onplace. Thus, marketing universities is not, in itself, new, but the disciplined focus on a coherent brand is. Public affairs offices began to pop up in some universities in the early decades of the 20th century, and the rise of PR and PR professionals sped up in the 1970s and is still climbing in importance (58).

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Book 2016d class is and how it will be measured. Rankings provide us with a rich study for understanding how universities define, deploy and manage their assets and liabilities in a mediatized globalized economy. .

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https://doi.org/10.1007/978-3-322-90373-0es, we would be ranked highly — higher than Harvard.” There was laughter, but their points deserve serious consideration. They asked questions about the responsibility of the university to their particular contexts and communities. Rankings institutionalize certain forms of knowledge in the name of globalization and internationalization.

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Memorial

https://doi.org/10.1007/978-3-663-07279-9re discursive spaces of what it means to be a university, and a “good” one at that. Within these spaces there is need for active contestation — for debate to expand beyond the measurable to the broader issues of what is a good and worthwhile education in both local and global contexts. I hope this b