Titlebook: Exploring Omnichannel Retailing; Common Expectations Wojciech Piotrowicz,Richard Cuthbertson Book 2019 Springer Nature Switzerland AG 2019

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https://doi.org/10.1007/978-981-33-4332-0ered similar product using other channels offered by competitors. To create a successful omnichannel strategy, companies need to integrate all the channels and customer touchpoints to provide a consistent experience. Whereas multi-channel has focused on enhancing customer value incorporating digital

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https://doi.org/10.1007/978-1-4615-3648-2land is still at an early stage of development but has strong growth potential and includes online sales of pharmaceuticals and cosmetics. The first Polish online pharmacy was established in 2004. At the beginning of 2016, there were almost 300 pharmacies selling via online mail order, yet the chann

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Exploring Omnichannel Retailing: Common Expectations and Diverse Reality,gration, but adjusted to a specific country, culture, market place, customer segment, and/or product characteristics. This chapter maps the other chapters against the main research themes and gives a short overview of the content of each chapter in the book.

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Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Brkshops: (1) societal context, (2) established research regarding omnichannel consumption, (3) internal omnichannel resources as a driver of sustainable competitive advantage, (4) unique features of an omnichannel strategy as a driver of a differentiated market position, and (5) structural implement

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Does Service Quality Perception in Omnichannel Retailing Matter? A Systematic Review and Agenda forered similar product using other channels offered by competitors. To create a successful omnichannel strategy, companies need to integrate all the channels and customer touchpoints to provide a consistent experience. Whereas multi-channel has focused on enhancing customer value incorporating digital

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Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailes revealed the drivers for channel integration and implementation of omnichannel strategy. The drivers for channel integration are related to the changing dynamics within the retail sector; changes in shopping habits and the need for high productivity in logistics and supply chain processes. Moreove