| 书目名称 | Exploring Omnichannel Retailing |
| 副标题 | Common Expectations |
| 编辑 | Wojciech Piotrowicz,Richard Cuthbertson |
| 视频video | |
| 概述 | Presents the first research-based book on omnichannel retailing.Takes an international approach from various regions and markets to understand this new trend in retailing.Features contributions by exp |
| 图书封面 |  |
| 描述 | .This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. ..While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.. |
| 出版日期 | Book 2019 |
| 关键词 | Omnichannel retail; Retail strategy; Technology; eCommerce; SCM; Channel integration; Mobile technologies; |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-98273-1 |
| isbn_ebook | 978-3-319-98273-1 |
| copyright | Springer Nature Switzerland AG 2019 |
发表于 2025-3-21 17:22:47
