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Titlebook: Exploring Omnichannel Retailing; Common Expectations Wojciech Piotrowicz,Richard Cuthbertson Book 2019 Springer Nature Switzerland AG 2019

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楼主: Suture
发表于 2025-3-25 04:43:29 | 显示全部楼层
Futurising the Physical Store in the Omnichannel Retail Environment,ion to places for interaction in which the different channels of the retailer come together via the technology. This challenges the traditional notions of retail format, retail place, and retail design.
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Book 2019nized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend..
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Techniques for Studying Na+,K+-ATPase,e a discussion of theoretical models that may be used to indicate the success of such technologies from a consumer adoption perspective. Three mini-cases show how fashion retailers with different customer objectives integrate consumer-facing mobile technology into their store experience.
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The Calculation of Residual Stressr characteristics, as well as consideration of related issues, such as delivery windows, fees, and subscriptions. The framework can be used as a starting point for further academic studies, and can be applied by retailers considering their delivery options and design of logistics operations in multi- or omnichannel retailing.
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arch on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend..978-3-319-98273-1
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The Importance of Substitution,gration, but adjusted to a specific country, culture, market place, customer segment, and/or product characteristics. This chapter maps the other chapters against the main research themes and gives a short overview of the content of each chapter in the book.
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Determination of Metal Emissions,rkshops: (1) societal context, (2) established research regarding omnichannel consumption, (3) internal omnichannel resources as a driver of sustainable competitive advantage, (4) unique features of an omnichannel strategy as a driver of a differentiated market position, and (5) structural implement
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