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Titlebook: Export Market Orientation; A Comprehensive Lite Mohammad Osman Gani,Anisur R. Faroque,Yoshi Takaha Book 2023 The Author(s), under exclusive

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楼主: Ensign
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Pascal Kaiser,Friedrich Niemann,Moritz Roidlo describes the inception of these two concepts in international business. Finally, it describes how the main ideology was developed from the previous studies and how it intends to contribute to further research on EMO which has not been discussed earlier. Finally, it outlines the structure of the remaining chapters.
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https://doi.org/10.1007/978-981-19-8807-3Export Market Orientation; Responsive Market Orientation; Internationalization Theory; Market Orientati
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Methodological Assessment,The purpose of this chapter is to demonstrate a critical evaluation of the methodology used in the past 20 years of the study. This chapter helps in developing the figure of the existing number of methods at different times. Then it focuses on countries where EMO studies were prioritized.
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