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Titlebook: Export Market Orientation; A Comprehensive Lite Mohammad Osman Gani,Anisur R. Faroque,Yoshi Takaha Book 2023 The Author(s), under exclusive

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楼主: Ensign
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Mohammad Osman Gani,Anisur R. Faroque,Yoshi TakahaIntegrates comprehensive research streams on export market orientation.Surveys research frameworks on EMO.Gives detailed explanation of theory, methods, and future of EMO
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Book 2023categorizes existing research based upon emerging themes in order to draw insights on under-researched areas that should be further delved into in the future. This book is highly recommended to the readers who seek an in-depth understanding of export market orientation in the field of international
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Introduction,ter highlights the conceptual and operational differences between the EMO concept and from MO (Market Orientation) concept. Moreover, this chapter also describes the inception of these two concepts in international business. Finally, it describes how the main ideology was developed from the previous
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Content Analysis and Categorization: Antecedent-Consequences and Outcome Relationship,pon the categorization scheme we have followed quantitative summary method (antecedent-process and outcome) relationship following Kirca et al. (J. Mark. 69:24–41, .). First, it declares the dimensions of EMO and shows the relation of its antecedents to it. Then it discusses all the factors and vari
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