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派博传思国际中心 »期刊书目

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Titlebook: Export Market Orientation; A Comprehensive Lite Mohammad Osman Gani,Anisur R. Faroque,Yoshi Takaha Book 2023 The Author(s), under exclusive

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发表于 2025-3-21 19:51:07 | 显示全部楼层 |阅读模式
书目名称Export Market Orientation
副标题A Comprehensive Lite
编辑Mohammad Osman Gani,Anisur R. Faroque,Yoshi Takaha
视频video
概述Integrates comprehensive research streams on export market orientation.Surveys research frameworks on EMO.Gives detailed explanation of theory, methods, and future of EMO
丛书名称SpringerBriefs in Business
图书封面Titlebook: Export Market Orientation; A Comprehensive Lite Mohammad Osman Gani,Anisur R. Faroque,Yoshi Takaha Book 2023 The Author(s), under exclusive
描述This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of research where each type of existing frameworks like direct, indirect (moderated or mediated), U-shaped, inverted U shape has been presented. The topics addressed in the book include main trends in terms of methodologies employed, samples used, theories applied for the research. Moreover, this book categorizes existing research based upon emerging themes in order to draw insights on under-researched areas that should be further delved into in the future. This book is highly recommended to the readers who seek an in-depth understanding of export market orientation in the field of international
出版日期Book 2023
关键词Export Market Orientation; Responsive Market Orientation; Internationalization Theory; Market Orientati
版次1
doihttps://doi.org/10.1007/978-981-19-8807-3
isbn_softcover978-981-19-8806-6
isbn_ebook978-981-19-8807-3Series ISSN 2191-5482 Series E-ISSN 2191-5490
issn_series 2191-5482
copyrightThe Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023
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https://doi.org/10.1007/978-1-4302-5717-2t describes the final selection method of the peer-reviewed papers and informs us that 35 were highly prioritized in the standard of quality. Finally, it shows us the tables of journals in which the paper was published and research trends about EMO in publications for a span of 20 years (1999–2019).
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Theoretical Assessment,among those—Market orientation theory, RBV theory, EMO theory are highly contributing in this field of study. This chapter also describes the involvement of each theory (percentages) in building the theoretical foundation of this paper. The main observations, supporting with proper reference to these theories are discussed here.
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Bernd Pfitzinger,Thomas Jestädto specify what parties will benefit from this study (academics, stakeholders, policymakers, managers) and how this study can be used. Lastly, it depicts the firm specific and industry specific implication for the top managers. After all, to sum up the main contributions of this book and provide some paths and providing limitations of this field.
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Future Research, Implication, Limitation and Conclusion,o specify what parties will benefit from this study (academics, stakeholders, policymakers, managers) and how this study can be used. Lastly, it depicts the firm specific and industry specific implication for the top managers. After all, to sum up the main contributions of this book and provide some paths and providing limitations of this field.
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2191-5482 ry, methods, and future of EMOThis book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an unders
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