Titlebook: Emerging Issues in Global Marketing; A Shifting Paradigm James Agarwal,Terry Wu Book 2018 Springer International Publishing AG, part of Spr

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Standardized Global Brand Management Using C-D Mapsning. C-D maps of different countries offer a way to visualize differences in consumer perceptions of brands across markets. Our methodology helps set consistent positioning and performance goals for a global brand across geographical markets. It also helps global brand managers with brand standardi

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Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidenceness firms and consumers (B2C). Customers are increasingly accessing and using social networking sites (SNS), making it imperative for businesses and organizations to have a presence on these platforms to enhance visibility. The main purpose of this chapter is to provoke an agenda on the study of so

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E-Commerce in Emerging Economies: A Multi-theoretical and Multilevel Framework and Global Firm Strat today as well. Using a multi-theoretical and a multilevel framework, this study examines the determinants and deterrents of e-commerce growth potential in emerging economies. Based on the conceptual framework, the study highlights implications for MNEs, both from developed markets and emerging mark

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CSR-Driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in Internationsponsibility (CSR) and market-sensing capability in international enterprises. Specifically, we illustrate how CSR and market-sensing capability impact international performance in the context of small- and medium-sized enterprises (SMEs). The results from a sample of 85 internationalized Finnish SM

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How Do Western Luxury Consumers Relate with Virtual Rarity and Sustainable Consumption?own in the luxury industry. Even though some companies have included responsibility and sustainability as a source of competitive advantage, thus becoming central to their strategic vision, the sector has been regularly criticized for its lack of sustainable development imperatives. It has led to an

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Putting African Country Development into Macromarketing Perspectivee Sustainable Society Index, this study performs an analysis of country and regional development for Africa. Accordingly, the human, environmental, and economic well-being for societies across Africa will be compared with (1) the rest of the world, (2) other developing countries, and (3) regions of

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James Agarwal,Terry WuHighlights emerging marketing theories and frameworks in the context of emerging economies.Focuses on contemporary shifts in global markets, institutions, and policies, as well as emerging threats and