Titlebook: Emerging Issues in Global Marketing; A Shifting Paradigm James Agarwal,Terry Wu Book 2018 Springer International Publishing AG, part of Spr

名义上

AGGER

闪光你我

institutions, and policies, as well as emerging threats and.This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncer

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Shanka Walia,Chandni Sharma,Amitabha Acharyaizing a comparison of Japanese and Western firms. We examine a sample of eight pharmaceutical companies: four Japanese-based firms and four Western-based firms. Our objective is to assess whether there is any difference between Japanese and Western firms in terms of the level of CSR.

使痛苦

Crohns-disease

Nano-pattern Formation Using Liquid Siliconlity along with social responsibility also has a positive direct effect on an SME’s international performance. Thus, the study links global marketing, strategic management, and sustainability literatures to explain the emerging paradigm of sustainable international entrepreneurship.

Mosaic

Crayon

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