Titlebook: Emerging Issues in Global Marketing; A Shifting Paradigm James Agarwal,Terry Wu Book 2018 Springer International Publishing AG, part of Spr

伪造

Abbreviate

Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidencecial network brand visibility (SNBV). We developed and proposed a definition of SNBV and report findings from a preliminary study. We further discuss implications for theory, research, and practice as well as the limitations and options for future research.

吹牛需要艺术

Reconfiguring the Marketing Mix to Counter the Counterfeits in the Global Arenair marketing mix so that it is tough for the counterfeiters to make and sell the inexpensive replications of their original creations? The present article makes a contribution by reconfiguring the traditional marketing mix for bringing together disparate anti-counterfeiting tactics at the center stage of designing the marketing program.

令人不快

Putting African Country Development into Macromarketing Perspectivethe world. In terms of the sustainability dimensions of people, planet, and profit, Africa does well on the planet (environmental) dimension but lags in the people and profit dimensions (human and economic development).

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