Titlebook: E-Commerce Strategy; Text and Cases Sanjay Mohapatra Textbook 2013 Springer Science+Business Media New York 2013 Digital Marketing.E-Commer

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E-Commerce Strategy also changed marketing, advertisement, and promotional activities. Similarly, the impact of the Internet on brand equity is quite high. As more and more customers are surfing the net, strategists have used the Internet for creating competitive advantage. It has changed the competitive playing field

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Future Trend: Social Commercecommerce. The mood in the e-commerce circle was upbeat. These Indian entrepreneurs wanted to emulate models of Amazon.com. New ventures like Fabmart, Firstandsecond.com opened their offerings to the Indian consumers. Very soon, Sify.com, rediff.com joined the bandwagon and offered flowers, gifts, et

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ily found by them. The visitors also should be able to navigate from one section to another, without any hassles. Once these two elements are taken care of, the web page designer should consider putting esthetic part into place. The look and feel of the web page will be appreciated only when the two concerns are met.

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Regine Bendl,Giuseppe Delmestri,Petr Kudelka to meet with acquaintances. With virtual social networking available on mobiles, one of the most popular activities on the web is socializing and shopping. It has lots of attractions as we can shop at our leisure from the comfort of your home without the need to go through the traffic snarls.

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