Titlebook: E-Commerce Strategy; Text and Cases Sanjay Mohapatra Textbook 2013 Springer Science+Business Media New York 2013 Digital Marketing.E-Commer

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Understanding E-commerce Product Design Strategyility of existing channels and creating new ones. Marketers need to design and make their products ready to be easily sold, marketed, and serviced through these “technology enabled” channels. In the new economy, this fitment is becoming critical.

faddish

Channels in E-commercehe cracks, and sales and marketing costs get out of control. In order to make these different online and offline selling channels work in a unified way, sales and marketing managers will require a new game plan for planning, measuring, and coordinating their sales and marketing resources.

Disk199

骚扰

ANTIC

不知疲倦

SPURN

Drivers of Online-Selling Diffusion: A Look at Organizational and Environmental Factors Through Timederstand how these factors affect online-selling development or the extent of its use. Currently, the study of the online-selling phenomenon is relevant, since it is continuously evolving and even now generalizable evidence is lacking.

愚蠢人

ascetic

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