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Titlebook: E-Commerce Strategy; Text and Cases Sanjay Mohapatra Textbook 2013 Springer Science+Business Media New York 2013 Digital Marketing.E-Commer

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ich is known as Internet. These three make an e-commerce system model. However, for fulfilling any order, we need to integrate other systems as well such as supplier system, warehouse system, logistics system, etc. In such a scenario, the web browser is the interfacing page which is the client inter
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lowly becoming the marketing options for new age firms. As the penetration of Internet is making inroads to every household as well as business house, online marketing becomes inevitable for millions of businesses worldwide. As the trend continues, more and more buyers have started using them. Coal
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https://doi.org/10.1007/978-981-13-1020-1 also changed marketing, advertisement, and promotional activities. Similarly, the impact of the Internet on brand equity is quite high. As more and more customers are surfing the net, strategists have used the Internet for creating competitive advantage. It has changed the competitive playing field
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