Titlebook: Data-Driven Personas; Bernard J. Jansen,Joni Salminen,Kathleen Guan Book 2021 Springer Nature Switzerland AG 2021

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Data-Driven Personas as Interfaces for Persona Analytics Systemch are (a) ., (b) ., and (c) .. Moving to a persona-as-interface approach offers the benefits of both personas and analytics, and their integration addresses many of the shortcomings of each. The result of a persona analytics system is a better user-understanding instrument than either personas or analytics alone.

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Challenges of Applying Data-Driven Persona Developmenty. The result is a set of guiding questions that consider the entire life cycle of data-driven persona development from collecting datasets to the interface between personas and end-users. We conclude with three key principles of ethical decision-making in data-driven persona development.

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Using Data-Driven Personas Alongside Other Human-Computer Interaction (HCI) Techniquesrsonas are flexible artifacts that can be tailored to different projects and can be used at any stage of a product lifecycle. Moreover, data-driven personas can also be efficiently used in conjunction with other user research techniques to reflect (Bradley et al., 2021) a holistic understanding of the end user.

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