Titlebook: Data-Driven Personas; Bernard J. Jansen,Joni Salminen,Kathleen Guan Book 2021 Springer Nature Switzerland AG 2021

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Creating Data-Driven Personaseneration (APG) system’s six stages. This is a data-driven persona development methodology employing non-negative matrix factorization to develop rich, holistic personas. We end the chapter by discussing other computer science domains’ contributions to this concept traditionally linked with HCI.

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Selecting the Appropriate Persona Creation Methodta-driven personas from both researchers and practitioners, especially those who are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches. We end with some examples of the APG system that creates data-driven personas.

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Saravanan Muthaiyah,Vivek Ajit Singhatic Persona Generation (APG), a data-driven-persona system, to illustrate the fundamental idea of motivating your organization to employ data-driven personas productively. Some of the insights in this chapter are useful for . persona project, although throughout the chapter we maintain a particular focus on data-driven personas.

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Anjali Raghav,Sharad Vaish,Monika Guptaata-driven personas, including surveys, text quantification, and automated data collection. Finally, we discuss five central data challenges: (1) availability; (2) specifications; (3) unknown measurement error; (4) bias; and (5) ethical concerns. We conclude by presenting takeaways and educational questions.

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1946-7680 ersonas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel adva

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