| 书目名称 | Data-Driven Personas | | 编辑 | Bernard J. Jansen,Joni Salminen,Kathleen Guan | | 视频video | | | 丛书名称 | Synthesis Lectures on Human-Centered Informatics | | 图书封面 |  | | 描述 | Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have e | | 出版日期 | Book 2021 | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-02231-9 | | isbn_softcover | 978-3-031-01103-0 | | isbn_ebook | 978-3-031-02231-9Series ISSN 1946-7680 Series E-ISSN 1946-7699 | | issn_series | 1946-7680 | | copyright | Springer Nature Switzerland AG 2021 |
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发表于 2025-3-21 16:26:03
