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Titlebook: Data-Driven Personas; Bernard J. Jansen,Joni Salminen,Kathleen Guan Book 2021 Springer Nature Switzerland AG 2021

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G. S. Singhal,G. Renger,Govindjeend Mixed-Methods approaches. However, there is a lack of literature systematically contrasting the strengths and weaknesses of these three general approaches. Here, we review the literature to map the strengths and weaknesses of these approaches. We provide insights for better creation and use of da
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Application of the reference model, grand challenges in the data-driven persona domain. We then present and discuss the grand challenges that must be addressed, in a multidisciplinary manner, to take data-driven personas to the next level of fully functional persona analytics in order to achieve enhanced user understanding across the
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Synthesis Lectures on Human-Centered Informaticshttp://image.papertrans.cn/d/image/263307.jpg
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Data-Driven Personas978-3-031-02231-9Series ISSN 1946-7680 Series E-ISSN 1946-7699
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An Overview of STEM Education in Asia,tics. Then, we present a short history of data-driven personas. This concise history is followed by a brief discussion of user segmentation, which is the conceptual foundation of personas. We end the chapter with an overview of Automatic Persona Generation (APG), a data-driven persona system used throughout this book to illustrate key ideas.
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Application of the reference model, grand challenges in the data-driven persona domain. We then present and discuss the grand challenges that must be addressed, in a multidisciplinary manner, to take data-driven personas to the next level of fully functional persona analytics in order to achieve enhanced user understanding across the many domains that employ personas.
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