Titlebook: Customers at Work; New Perspectives on Wolfgang Dunkel (researcher),Frank Kleemann (Visit Book 2013 Palgrave Macmillan, a division of Macm

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I. N. Bronshtein,K. A. Semendyayevys had to inform themselves about the products and services on offer, had to get to the point of sale, transport the goods, prepare them at home and to dispose of the wrapping and packaging. Customers have thus never been completely inactive. However, the role of the cus- tomer has been changing sub

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Empirical Formulas and Interpolationeation of services. Not only has it enabled this participation on a larger scale, it has also stimulated the development of a new type of service — one that integrates customers in the service creation process in ways never seen before. Customer service is now provided not by service providers alone

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https://doi.org/10.1057/9781137293251fashion; Institution; interaction; management; service; transformation; Web 2; 0

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Customers in Service Relationships: About This Book was the supreme goal of the guildsman producer, but with the emergence of mass production for mass markets in the late nine- teenth century, the relationship between rich and poor consumers was turned on its head. Suddenly, there was much more money and prestige to be gained in selling middling goo

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