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Titlebook: Consumer Perception of Product Risks and Benefits; Gerard Emilien,Rolf Weitkunat,Frank Lüdicke Book 2017 Springer International Publishing

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Tage Koed Madsen,Gitte Rosenbaumimulus/response phenomenon. Overall, one must conclude that no single model or theory accounts for all consumer decision making, and that there must be some truth in each of them. The chapter concludes with speculations regarding the future of decision-making.
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Rational Choice and Bounded Rationalityimulus/response phenomenon. Overall, one must conclude that no single model or theory accounts for all consumer decision making, and that there must be some truth in each of them. The chapter concludes with speculations regarding the future of decision-making.
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Clinical Research-Based Product Assessmentnot externally allocated but selected by consumers directly, often from a variety of freely accessible alternative options. It becomes evident that this fundamental difference has profound implications on consumer product research methods, rendering intention-to-treat a meaningless concept and point
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Individual and Population Risksly ignored. She ends the chapter with the description of individual resilience to stressors and individual risk factors for mental health problems related to trauma exposure, as well as work-related risks including burnout.
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