书目名称 | Consumer Perception of Product Risks and Benefits |
编辑 | Gerard Emilien,Rolf Weitkunat,Frank Lüdicke |
视频video | http://file.papertrans.cn/237/236205/236205.mp4 |
概述 | Provides sound conceptual and methodological standards in consumer research and related areas.Covers topics such as consumer psychology, risk perception and marketing research from an interdisciplinar |
图书封面 |  |
描述 | .This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. . |
出版日期 | Book 2017 |
关键词 | Consumer Behavior; Consumer Perception; Perception Risk Instrument; Product Benefit; Product Risks; Produ |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-319-50530-5 |
isbn_softcover | 978-3-319-84421-3 |
isbn_ebook | 978-3-319-50530-5 |
copyright | Springer International Publishing AG 2017 |