Titlebook: Consumer Perception of Product Risks and Benefits; Gerard Emilien,Rolf Weitkunat,Frank Lüdicke Book 2017 Springer International Publishing

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Book 2017marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts:  Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. .

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Carlos M. P. Sousa,Yu Li,Xinming Heuence risk perception. One, the appraisal-tendency framework, accounts for how emotional appraisals and action tendencies modify the perception of risk. The other, feelings-as-information theory, accounts for how emotional feelings may serve as a heuristic for a person’s overall assessment of situational risks and benefits.

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Non-Clinical Research-Based Product Assessmentddition to new biotechnological approaches, the development of Phase 0 clinical trials may be a key element in product testing and approval. In fact, we should try to develop integrated approaches that take account of the potential risks to the individual and to the environment as a whole.

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Role of Emotions in Risk Perceptionuence risk perception. One, the appraisal-tendency framework, accounts for how emotional appraisals and action tendencies modify the perception of risk. The other, feelings-as-information theory, accounts for how emotional feelings may serve as a heuristic for a person’s overall assessment of situational risks and benefits.

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Risks of Consumer Productsacturers, consumers, legal and regulatory) is examined. Multiple methodologies exist and best practices including types of epidemiological studies, indexing, observational techniques and exposure-based studies are highlighted. Lastly, how to manage risk, the role of compliance and suggested best practices are explained.

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