Titlebook: Commodity Marketing; Strategies, Concepts Margit Enke,Anja Geigenmüller,Alexander Leischnig Book 20221st edition The Editor(s) (if applicab

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聪明

讥笑

Non-Transformative Social Interactionies. This article aims to further the understanding of commodity marketing by further illuminating key concepts and processes. In addition, this article discusses different drivers of commoditization, distinguishing between company-related, offering-related, buyer-related and market-related factors.

愚蠢人

从属

initiate

https://doi.org/10.1057/9780230609181ntiated in a volatile market environment. In other words, they practice astute and proactive price-volume management. The key success factors include timely data availability and excellent data management, intelligent contract and price models, and simple guidelines for price differentiation. They a

Blanch

Martha Augoustinos,Damien Riggstition-oriented pricing policy, pricing—in the form of negotiations—plays a special role in this regard. Both business-to-business markets (e.g., due to the frequent lack of list prices) and business-to-consumer markets (e.g., due to the granting of discounts having been made easier) show an increas

CLEFT

硬化

https://doi.org/10.1007/978-3-031-59831-9 of offerings. The telecommunications market in particular became highly homogenized in recent years. Consumers perceive only minor to no differences in the quality of service. Various marketing activities, which are competitively geared primarily to price, have certainly contributed to this commodi

LITHE

Culture, Stereotypes, and Social Behaviour,evaluation of budget brands by examining the roles of the price cue. A shopper intercept study with customers of retailers in Switzerland provides the data, which was analyzed using fuzzy-set qualitative comparative analysis (fsQCA). The findings of this study offer new insights into the complex pat