Titlebook: Commodity Marketing; Strategies, Concepts Margit Enke,Anja Geigenmüller,Alexander Leischnig Book 20221st edition The Editor(s) (if applicab

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A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Wbetween rational and heuristic modes of choice, willingness-to-pay ranges, and latitudes of price acceptance. We also base a set of pricing and combined price-and-communication strategies on this framework. One interesting implication is that these pricing strategies are specific to target groups am

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Updates on the Connection Between Customer Relationship Management and Commoditization strengthens customer loyalty. CRM allows organizations to develop genuine relationships with each customer; keeping the most valuable customers, expanding relationships with customers with high potential value, and maximizing the value of customers with low potential and low current value. In this

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Gender, Development and Social Changerom the seller’s perspective increasing market share, financial benefits, the reduction of production and sales costs as well as the reduced marginal return, and the threat of a negative price spiral dominate the picture. From the customers’ perspective, the price reduction and, especially, occurrin