Titlebook: Commodity Marketing; Strategies, Concepts Margit Enke,Anja Geigenmüller,Alexander Leischnig Book 20221st edition The Editor(s) (if applicab

FLAW

书目名称Commodity Marketing影响因子(影响力)




书目名称Commodity Marketing影响因子(影响力)学科排名




书目名称Commodity Marketing网络公开度




书目名称Commodity Marketing网络公开度学科排名




书目名称Commodity Marketing被引频次




书目名称Commodity Marketing被引频次学科排名




书目名称Commodity Marketing年度引用




书目名称Commodity Marketing年度引用学科排名




书目名称Commodity Marketing读者反馈




书目名称Commodity Marketing读者反馈学科排名

BARB

雄伟

Commodities in the Service Sector: Particularities and Implications for Marketingo as “commoditization,” has progressed further in recent years. Commodity offers can be observed in the industrial as well as the consumer sector. The development of new business models, e.g., operator or subscription models, such as IT or software as a service models, is a reaction to the commoditi

壮观的游行

勤勉

Glaci冰

Glaci冰

和平主义者

On Price Roles and Budget Brandingevaluation of budget brands by examining the roles of the price cue. A shopper intercept study with customers of retailers in Switzerland provides the data, which was analyzed using fuzzy-set qualitative comparative analysis (fsQCA). The findings of this study offer new insights into the complex pat

尽管

Customer Participation and Commodity Marketing as a newly discovered dimension in marketing thinking offers novel routes for commodity marketing. Customer co-production and customer co-creation of value-in-use are two genuine variants of customer participation. In this chapter, the authors demonstrate how a customer participation perspective ca

法官

An Economic View on Group Buying as Marketing Approach for Commoditiesd consumer markets (B2C). Whereas the old perspective in marketing primarily focuses on transactions with single customers, the group-buying approach switches the attention toward multiple buyers that purchase the same or different products at the same time. The concept is especially useful for the