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Titlebook: Commercial Nationalism; Selling the Nation a Zala Volcic,Mark Andrejevic Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 Nat

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Book 2016This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
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https://doi.org/10.1007/978-981-15-1560-6— both enhancing and reconfiguring national identities. We might include in this category of globalization attributes the following: emerging forms of economic interdependence, the more widespread global circulation of news, information, and mediated forms of culture associated with digital media te
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Social Media Use in University Studiesbeen recognized for its role in constructing and mediating national identities, . was also an exercise in branding and promoting the nation. The film is an example of how commercial films form part of the nation-branding industry. The film was partly financed and subsidized by Australian governments
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