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Titlebook: Commercial Nationalism; Selling the Nation a Zala Volcic,Mark Andrejevic Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 Nat

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发表于 2025-3-21 19:13:27 | 显示全部楼层 |阅读模式
书目名称Commercial Nationalism
副标题Selling the Nation a
编辑Zala Volcic,Mark Andrejevic
视频video
丛书名称Palgrave Studies in Communication for Social Change
图书封面Titlebook: Commercial Nationalism; Selling the Nation a Zala Volcic,Mark Andrejevic Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 Nat
描述This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
出版日期Book 2016
关键词Nationalism; Commercialization; Media; Cinema; marketing; branding; national identity; nationalism; televisi
版次1
doihttps://doi.org/10.1057/9781137500991
isbn_ebook978-1-137-50099-1Series ISSN 2634-6397 Series E-ISSN 2634-6400
issn_series 2634-6397
copyrightThe Editor(s) (if applicable) and The Author(s) 2016
The information of publication is updating

书目名称Commercial Nationalism影响因子(影响力)




书目名称Commercial Nationalism影响因子(影响力)学科排名




书目名称Commercial Nationalism网络公开度




书目名称Commercial Nationalism网络公开度学科排名




书目名称Commercial Nationalism被引频次




书目名称Commercial Nationalism被引频次学科排名




书目名称Commercial Nationalism年度引用




书目名称Commercial Nationalism年度引用学科排名




书目名称Commercial Nationalism读者反馈




书目名称Commercial Nationalism读者反馈学科排名




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发表于 2025-3-21 22:17:48 | 显示全部楼层
South African Nation Branding and the World Cup: Promoting Nationalism, Nation Branding, and the Miy intermeshed with (internal) economic development policies served to illustrate the particular brand of nationalism that was being promoted by President Thabo Mbeki — a nationalism that encodes some of the elements of commercial nationalism that have emerged in Eastern Europe.
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发表于 2025-3-22 07:37:35 | 显示全部楼层
Setting the Scene for Commercial Nationalism: The Nation, the Market, and the Media, tendencies in the changing role that the media now plays in such a project, which have also been fundamentally important in creating what we might consider to be the enabling conditions for commercial nationalism. These more general shifts and tendencies are the focus of this chapter.
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发表于 2025-3-22 13:57:13 | 显示全部楼层
Diskussion der Ergebnisse der Fallstudien,of commercial branding, the increasingly profit-driven media industries have also become instrumental in ‘framing issues of national identity and promulgating branded forms of nationalisms and nationalist brand identities’ (Volcic & Andrejevic, 2011, p. 612).
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发表于 2025-3-22 21:56:02 | 显示全部楼层
Colombia Was Passion: Commercial Nationalism and the Reinvention of Colombianness,ion was the premature ending of ‘Colombia es Pasión’ (Colombia is Passion; CEP hereafter), the brand used to represent the country since 2005. In only seven years, the brand had been inscribed in the symbolic repertoire of Colombianness, to the extent that it came to be considered one of the most powerful symbols of the nation.
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发表于 2025-3-23 06:16:35 | 显示全部楼层
Personal Wealth, National Pride: Vietnamese Television and Commercial Nationalism,n 2002, Ngu’ò’i Ðu’o’ng Thò’i (.), a popular talk show broadcast by Vietnam Television, showcased Vu as a nationalist businessman of the post-Reform era. The story of Vu was one among a large number of similar cases celebrated by this talk show, implying that capitalism is now welcomed in a country with a recent history of authoritarian socialism.
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