Titlebook: Commercial Nationalism; Selling the Nation a Zala Volcic,Mark Andrejevic Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 Nat

Jingoism

https://doi.org/10.1007/978-3-031-22642-7of Vietnam’s economic evolution’ (Harris, 2012). Vũ deserved this title because his franchise coffee brand, Trung Nguyên, had brought him a personal worth of $100 million, which was ‘a mind-boggling sum in a country whose per capita income is $1,300’ (Harris, 2012). The global business magazine, how

争论

https://doi.org/10.1007/978-3-031-22642-7l & Lamont, 2013) or the ‘market times’ (Hochschild, 2012). The concepts of neoliberalism or neoliberal globalization are employed to point out the new logics of social life, where the language of the market and economic exchange encompasses almost all spheres of social and political life. According

occult

Social Media and Civic Engagement Italian public broadcaster RAI’s national schedule. In the morning, the schedule features ., a daily talk show created in 1986 and compounding a bizarre collection of celebrity news, beauty tips, shopping suggestions, news, sports updates, and weather forecasts. Lasting approximately three hours, .

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期满

Iatrogenic

Prostatism

Commercial Nationalism978-1-137-50099-1Series ISSN 2634-6397 Series E-ISSN 2634-6400

Introduction

2634-6397 Overview: This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.978-1-137-50099-1Series ISSN 2634-6397 Series E-ISSN 2634-6400

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